Louise Volschenk: Glamour Queen, Businesswoman, Makeup Artist, Devoted Mother, and Rising Reality TV Star
Louise Volschenk is a vibrant and multi-faceted figure in South Africa’s beauty and entertainment world—a celebrated makeup artist, savvy entrepreneur, devoted mother of two, and rising reality-TV star.
Amorie Arts Photography
Photographer: Khieran Trent - Haus of visual
Photographer: Felicia
Trailblazing in Beauty
With over two decades of experience in the art of transformation, Louise began her career at just 14, working on her first bridal client
In 2013, she founded Halouw Make-up Academy, where she channels her passion for beauty into educating aspiring artists—drawing students from across South Africa and internationally
In 2021 she singlehandedly launched a full makeup range Halouw Professional to the South African market and hopes to one day take it global.
Photographer: Khieran Trent - Haus of visual
Amorie Arts Photography
To Shop Online
From Studio to Spotlight
Recently, Louise stepped into the reality-TV spotlight as a cast member of The Mommy Club: Van Die Hoofstad on Showmax. In the newest installment following Pretoria’s top moms, she brings real, glamour-meets-grit authenticity to audiences
Known for her humour, style, and candid approach to motherhood, Louise aims to break stereotypes around affluent moms, emphasizing the businesswoman and hands-on parent behind the polished exterior.
Motherhood + Marriage = Teamwork
Married to Juan Volschenk for 12 years, they have two sons: one turning 11 and the other 7
Louise describes parenting as “the best thing but also the most difficult thing you’ll ever do,” a balancing act she navigates with her husband by sharing responsibilities equally
Her parenting philosophy is anchored in firm yet loving discipline, family traditions like date nights and Sunday hikes, and encouraging independence in her boys.
Photographer: Felicia
Inspiring Balance & Self-Care
Beyond her business and TV career, Louise is a proud advocate for self-care. She champions the idea that mothers can pursue beauty, careers, and family without compromise. “You can have it all—look good, succeed, and raise thriving children”
She also addresses criticism candidly. Responding to accusations of being a “lazy, rich housewife,” she emphasizes her hard-won success: building her business from the ground up, managing her household without nannies, and juggling wardrobe, kids, and schedules, all on her own terms.
Amorie Arts Photography
Photographer: Khieran Trent - Haus of visual
Amorie Arts Photography
The Future Outlook
Louise empowers others to find strength in vulnerability and humor in chaos. She embodies a modern archetype: a mom who cherishes family connection through shared meals and quality time, yet values her own space, personal growth, and plans to continue expanding her beauty empire and reality-TV narrative.
Why she resonates:
Louise Volschenk reflects relatable ambition, championing self-confidence, perseverance, and authenticity. Whether in the makeup chair, on educational platforms, or in front of the camera, her ethos is consistent: pour from a full cup—and help others do the same.
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